Innovation Challenge

I was told to brace myself these next few weeks for Innovation Challenge. Two weeks of pure torture. Graded, of course.

Teams of four people--comprising of a creative strategist (CS), a creative brand manager (CBM), a copywriter (CW) and an art director (AD)--will go up and be expected to hold ground against MBA candidates from the likes of Harvard and Darden (UVA).

Problem 1: What arsenal does an AD have to counter an MBA in an MBA's territory?

Problem 2: Competing against UVA, especially when their Commerce grad. program is so highly ranked.

**Problem 3: I miss SLEEPING even more.